It’s time to re-think your B2B voice – Incorporate conversational writing!
The ability of writing in a conversational style works well for both b2c and b2b readers. Here's our take on why conversational writing is important and how you can incorporate it in your b2b brand voice.
Storytelling in Content Marketing – What, Why & How?
What is storytelling? Why is storytelling so important in content marketing? How can you implement storytelling in your marketing content? Here’s an answer to all your queries.
A Throwback to Mantran’s Top Social Posts of 2017
At the beginning of 2018, we thought of traveling through time to review our social media posts of the bygone year and pick out a few that got us maximum engagement. After all, who doesn’t like to share their bit of success?Click to view the GIF below – Mantran’s Top Social Posts of 2017 Throughout the
Do your lead nurturing right – turn your leads into customers
Struggling to hold on to your hard-earned leads? Lead Nurturing can come to your rescue if you do it right. Lead Nurturing is a process that has the potential to turn your leads into customers by building a relationship with them who are not ready to buy yet. A progress from strangers to prospects to
Why is content marketing crucial for Indian IT companies in 2018?
Why is content marketing crucial for Indian IT companies in 2018?Selling IT services is no joke! Selling IT services worldwide is really no joke at all. IT companies in India market their services across the world. As with all selling, it involves starting conversations, keeping them going, and pushing IT buyers through different stages of
The content outsourcing dilemma – hiring a freelancer or an agency
How do you resolve the ‘outsource content to agency or freelancer’ debate as a marketing chief? We pinpoint the issues you need to consider for acquiring the best content outsourcing partner.
Write ‘marketable blogs’ to boost your blog marketing!
Create a marketable blog to get more clicks, searches and shares. We bring you 12 tips that can boost your blog marketing efforts and get you more traffic and leads.
Business Blogging in India is Bringing Results – Blog more Often!
If you are running a business, you might be wondering if blogging ‘often’ is worth your time and money! The answer is “YES’’.There was a time when businesses derived traffic only from search engines, but no longer. Ever since the time blogging came into the marketing scenario, it has become a bang on idea for
Benefits of Organic Social Media: Enhance your Brand
If you can harness the power of organic social media, you can gain a lot for your business. Some B2B companies have a social media page, yet they don't post regularly. Organic methods, in addition to paid, if used regularly, can benefit a B2B business in driving traffic and leads, building brand and community.
What should a CEO expect from his Website?
Being the CEO of a B2B company, do you make time to keep tabs on your website?Think of it – whether your prospect finds you through search, or is brought to the website through social media, or email marketing – finally it’s the website that has to convert the visitor into a lead. It’s the