What is Online Reputation Management and Why it Matters for your Business?
How people perceive your brand and what they say about it impacts your business. Online reputation management is the key to managing perceptions.
How to Increase Website Conversion Rate Organically for B2B Businesses?
Make your website a lead generation machine without a big budget. Optimize website content, design and more to covert your organic traffic into higher revenue generating leads...
Using Content Marketing to Build Your Brand
Influencing buying decisions and cultivating brand loyalty are goals for every business. Consistent brand messaging and using the right mix of content marketing can help tremendously...
Email Newsletters – The Perfect Mantra to Turn Strangers into Customers
Are you looking to reach out to your target market with content that engages them? Lead generation from cold lists may seem the easy way out. However, most users find them intrusive, irrelevant and outright annoying. In fact, according to a study by the Keller Research Center, only 1% of cold calls convert to an
Selecting the right B2B Video Content
A B2B company needs to select the right video content to engage with its audiences and see success in its video marketing. Let's take a quick look at different video types Digital Marketing Managers could think of commissioning.
Social Media Image Sizes – A Guide
"One size doesn't fit all", is very true for social media image sizes - each channel has its own optimum sizes. Read our blog, bookmark it as a ready reference to social media image dimensions of 2018.
It’s time to re-think your B2B voice – Incorporate conversational writing!
The ability of writing in a conversational style works well for both b2c and b2b readers. Here's our take on why conversational writing is important and how you can incorporate it in your b2b brand voice.
Storytelling in Content Marketing – What, Why & How?
What is storytelling? Why is storytelling so important in content marketing? How can you implement storytelling in your marketing content? Here’s an answer to all your queries.
Do your lead nurturing right – turn your leads into customers
Struggling to hold on to your hard-earned leads? Lead Nurturing can come to your rescue if you do it right. Lead Nurturing is a process that has the potential to turn your leads into customers by building a relationship with them who are not ready to buy yet. A progress from strangers to prospects to
Harness the power of lead nurturing: Convert your leads into customers
The job of a marketer isn’t simply to acquire leads, but to help acquire customers. You need to keep conversing with your leads at every stage so that they buy into your brand and decide to become your customer. Here is our pick on why you should have a lead nurturing plan to convince and convert your leads into customers.
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