What should a CEO expect from his Website?
Being the CEO of a B2B company, do you make time to keep tabs on your website?Think of it – whether your prospect finds you through search, or is brought to the website through social media, or email marketing – finally it’s the website that has to convert the visitor into a lead. It’s the
Email Marketing for B2B Businesses
In an era of inbound marketing, social media, blogs and such, why are we writing an article on email marketing? This is because it’s value for businesses in creating sales leads and revenue, and retaining customers remains undiminished. Email marketing for B2B businesses remains an important, cost-effective, easily created/designed, forwarded and easily measurable solution to
Sustainable Social Media Marketing
There is a global campaign to promote 100% renewable energy use in the world by companies such as Google and Facebook. The Social Media giants are moving their data servers towards clean energy – the servers that store and power all social media posts and marketing.Google, Facebook and Microsoft (acquired LinkedIn 2016) have all been
The Importance of Documenting a Content Marketing Strategy
Your business definitely has a Sales and Marketing strategy. And most likely, it is documented. On the other hand, only 37% of all B2B businesses document the Content Marketing strategy and plan (source: CMI). Which is the reason for writing this blog – that the culmination of a formal strategy process is documentation and it
Text Testimonials Work, but Video Testimonials Work Better
Video customer testimonials are a great way for B2B companies to advance their business as they are endorsements of a company’s products and services that create trust. We may also add that a video testimonial goes a long way in reaching your prospects. It may be difficult to get your clients to talk to each
A Comparison of Social Media Platforms for B2B Marketing
In 2016, the primary digital marketing activity for 66% of B2B marketers in India was found to be social media marketing. Brand awareness, driving engagement and increase in traffic were found to be the top three social media marketing benefits; LinkedIn, Twitter and Facebook the top 3 social media channels to reach customers.On the face
Map your Content to the B2B Buying Cycle
Simply creating content is not the same as creating content to meet the goals of your target audience. Your audience looks for specific content at each stage of their buying journey. 76% of B2B buyers prefer different content at each stage of the buying cycle. Apart from this, buyers can be 90% of the way
Using Design and Content right on Responsive sites to Wow your B2B customers
Buyers from all verticals have moved to viewing and browsing vendor sites on their mobile devices. 42% of B2B buyers use a mobile device for research during the B2B purchasing process. There has been a 91% growth in B2B buyers using smart phones throughout the purchase cycle for their product research.You have to make the
How to Create an Effective Business Presentation?
Is making a business presentation a part of your daily life? Like, brushing your teeth, combing your hair. So, why bother reading about something that you do every day, you may ask.Because, neither will brushing your teeth ensure that you don’t end up waiting at the dentists, nor will regular presentation making guarantee that it
Case studies: Telling the customer success story right
No matter how much you write and talk about your services and how good they are, nothing can be as convincing as the validation of a happy customer, a need successfully fulfilled, and a problem skillfully solved. Very often, well-presented customer success stories assure and encourage your potential buyers. It serves to win over a