What is Online Reputation Management and Why it Matters for your Business?
How people perceive your brand and what they say about it impacts your business. Online reputation management is the key to managing perceptions.
What is User Generated Content and How Brands Use it?
Understanding User Generated content, its types and how brands have successfully used it in their marketing.
How to Market a Podcast to Grow your Business?
Market your podcast and build an audience with our easy to implement and cost-effective strategies.
Using Content Marketing to Build Your Brand
Influencing buying decisions and cultivating brand loyalty are goals for every business. Consistent brand messaging and using the right mix of content marketing can help tremendously...
Email Newsletters – The Perfect Mantra to Turn Strangers into Customers
Are you looking to reach out to your target market with content that engages them? Lead generation from cold lists may seem the easy way out. However, most users find them intrusive, irrelevant and outright annoying. In fact, according to a study by the Keller Research Center, only 1% of cold calls convert to an
Selecting the right B2B Video Content
A B2B company needs to select the right video content to engage with its audiences and see success in its video marketing. Let's take a quick look at different video types Digital Marketing Managers could think of commissioning.
Social Media Image Sizes – A Guide
"One size doesn't fit all", is very true for social media image sizes - each channel has its own optimum sizes. Read our blog, bookmark it as a ready reference to social media image dimensions of 2018.
It’s time to re-think your B2B voice – Incorporate conversational writing!
The ability of writing in a conversational style works well for both b2c and b2b readers. Here's our take on why conversational writing is important and how you can incorporate it in your b2b brand voice.
Storytelling in Content Marketing – What, Why & How?
What is storytelling? Why is storytelling so important in content marketing? How can you implement storytelling in your marketing content? Here’s an answer to all your queries.
A Throwback to Mantran’s Top Social Posts of 2017
At the beginning of 2018, we thought of traveling through time to review our social media posts of the bygone year and pick out a few that got us maximum engagement. After all, who doesn’t like to share their bit of success?Click to view the GIF below – Mantran’s Top Social Posts of 2017 Throughout the
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